MBS188 Malki, a Director with roots in Casablanca, Morocco, currently resides in Paris and operates on a global scale. With a unique background spanning print, cinema, and special effects, he began his career in advertising as an Art Director and subsequently worked as a freelancer for major companies such as Les Gros Mots, Publicis, and DDB. He then took on the role of Head of Motion Design for What's Partner Next. With a wealth of experience in advertising, Farid transitioned to directing music videos and commercials, and is now fully dedicated to this pursuit. Utilizing his vast experience, he is committed to driving cultural advancement through his work.